About Us

Drive Creative helps businesses build stronger brands through thoughtful vehicle branding, from trade vehicles and fleet programs to corporate campaigns and special projects.

Drive Creative was founded by Samantha Rogers, combining a lifelong passion for design with an early connection to the automotive industry. With a background in Fine Art and Textile Design, Samantha recognised that vehicle branding offered the perfect balance of creativity, craftsmanship and problem-solving.

What began as a sole trading business designing and producing graphics from home has steadily grown into a specialist vehicle branding company trusted by trades, service businesses, corporate organisations and nationally recognised brands throughout Australia.

Today, while Samantha continues to lead the creative direction of the business, Drive Creative is built on the experience and expertise of a dedicated team who share the same commitment to quality, craftsmanship and customer service.

The People Behind Drive Creative

Every project that leaves our workshop is the result of experienced professionals working together across design, print production and installation.

Samantha Rogers – Founder & Creative Director

Samantha oversees the creative direction of Drive Creative and personally leads the majority of vehicle branding concepts produced by the business. Her work includes projects for BMW Australia, BMW Driver Experience, Bathurst 12 Hour Safety Cars, motorsport liveries, corporate campaigns and hundreds of commercial vehicle branding projects throughout Australia.

Shaun Payne

Head Installer

With more than 20 years of experience, Shaun leads our installation team and maintains the exceptionally high standards Drive Creative has become known for. An internationally recognised installer, Shaun has won international vehicle wrapping competitions, worked as a trainer for an international vinyl manufacture. Shaun has trained installers throughout the industry. His technical knowledge, attention to detail and commitment to quality ensure every installation is completed to the highest standard while mentoring the next generation of installers within our team

Dominic Brown

Print Production & Aviation Specialist

Dominic manages all print production in-house, overseeing colour management, graphic preparation and quality control before every installation. He also leads our aviation projects, working on aircraft throughout Melbourne’s Moorabbin Airport and applying the same precision required across our commercial vehicle work.

With a genuine passion for aviation and ambitions of joining the Royal Australian Air Force, Dominic brings a unique perspective to every aircraft project. His attention to detail and methodical approach make him an invaluable part of the Drive Creative team.

Isaac Jackson

Vehicle Wrap Installer

Isaac is an integral member of our installation team, working across vehicle preparation, installation and finishing. Although newer to the industry than some of our senior team members, Isaac has quickly established himself through his natural ability, strong work ethic and genuine passion for quality workmanship.

Working closely alongside Shaun, he continues to develop his skills while already contributing to the high standard of work our clients have come to expect from Drive Creative.