About Us
Drive Creative helps businesses build stronger brands through thoughtful vehicle branding,
from trade vehicles and fleet programs to corporate campaigns and special projects.
Founded by Samantha Rogers, Drive Creative combines exceptional design with meticulous craftsmanship to create vehicle branding that is both visually striking and built to last. What began as a sole trading business has grown into one of Australia’s recognised specialists in commercial vehicle branding, working with trades, corporate organisations, government departments, national brands and motorsport teams on projects ranging from individual service vehicles to large-scale fleet rollouts. Today, Samantha continues to lead the creative direction of the business while an experienced in-house team manages design, print production and installation, ensuring every project is completed with the same commitment to quality, reliability and customer service that has defined Drive Creative from the very beginning.
The People Behind Drive Creative
Every project that leaves our workshop is the result of experienced professionals working together across design, print production and installation.
Samantha Rogers
Founder & Creative Director
Samantha founded Drive Creative with a vision to combine exceptional design with uncompromising craftsmanship. As Creative Director, she personally leads the majority of the studio’s vehicle branding concepts, working closely with clients from initial strategy through to final production.
With a background in fine art and textile design, Samantha is recognised for creating bold, considered vehicle graphics that balance creativity with commercial impact. Her portfolio includes projects for BMW Australia, BMW Driver Experience, Bathurst 12 Hour Safety Cars, motorsport liveries, national corporate campaigns and hundreds of commercial vehicle branding projects throughout Australia.
Passionate about building long-term relationships, Samantha believes great design begins with understanding each client’s business, ensuring every project not only looks exceptional but also achieves its intended purpose.
Shaun Payne
Head Installer
With more than 20 years of industry experience, Shaun leads our installation team and upholds the exceptionally high standards Drive Creative has become known for.
Widely respected throughout the Australian vehicle wrapping industry, Shaun has built a reputation for delivering some of the highest-quality installations in the country. Before joining Drive Creative, he worked as a specialist subcontractor, earning the trust of leading wrap shops, manufacturers and industry professionals for his precision, craftsmanship and consistency.
An internationally recognised wrap specialist, Shaun has won international wrapping competitions, worked as a trainer for a leading vinyl manufacturer, and helped train installers across the industry.
His technical expertise, meticulous attention to detail and commitment to quality ensure every installation is completed to the highest standard. He also mentors the next generation of installers, passing on the knowledge and techniques that have made him one of the industry’s most respected professionals.
Dominic Browne
Print Production
Dominic manages all print production in-house, overseeing colour management, graphic preparation and quality control before every installation. He also leads our aviation projects, working on aircraft throughout Melbourne’s Moorabbin Airport and applying the same precision required across our commercial vehicle work.
With a genuine passion for aviation, Dominic brings a unique perspective to every aircraft project. His attention to detail and methodical approach make him an invaluable part of the Drive Creative team.
Isaac Jackson
Vehicle Wrap Installer
Isaac is a valued member of our installation team, working across vehicle preparation, installation and finishing. With a Diploma of Screen and Media and a genuine passion for automotive customisation, he brings a creative eye, meticulous attention to detail and a strong work ethic to every project.
Before joining Drive Creative, Isaac built a successful career in logistics and operations, where he developed exceptional organisational skills and a disciplined approach to problem-solving. Choosing to pursue his passion for vehicle wrapping full-time, he has quickly established himself as a reliable and highly capable installer.
Working closely alongside Shaun, Isaac continues to refine his craft while contributing to the consistently high standard of workmanship our clients have come to expect from Drive Creative. His positive attitude, commitment to continuous improvement and pride in every installation make him an integral part of our growing team.
