MINI x Deus Ex Machina
Celebrating an Iconic Collaboration
When MINI Australia partnered with lifestyle brand Deus Ex Machina, the collaboration celebrated a shared passion for craftsmanship, creativity and motorsport-inspired design. While the official campaign featured bespoke one-off MINI John Cooper Works concept cars, Drive Creative was engaged to wrap two standard MINI vehicles that helped showcase and promote the collaboration locally.
Working from supplied campaign artwork, we produced and installed the wraps with a strong focus on print quality, precision fitment and flawless installation. Promotional vehicles like these need to look exceptional from every angle, whether they’re displayed at events, photographed for marketing campaigns or seen on the road. Projects like this highlight our ability to deliver premium finishes for automotive brand activations while maintaining the high standards expected by global manufacturers such as MINI
