BMW Driving Experience
The Partnership That Started It All
BMW Driving Experience marks the beginning of Drive Creative’s long-standing relationship with BMW Australia.
Since 2020, we’ve worked alongside the BMW Driving Experience team to prepare, protect and present some of BMW’s most exciting vehicles. What began as a small project has grown into an ongoing partnership, with our team now supporting BMW Australia and MINI Australia across multiple departments, events and national campaigns.
The trust established through BMW Driving Experience continues today and remains one of the partnerships we’re most proud of.
Built on Trust
One of the things we’re most proud of isn’t just the vehicles we’ve wrapped, it’s the relationship we’ve built.
Over the years, BMW Driving Experience has trusted Drive Creative to deliver consistent quality, quick turnaround times and meticulous workmanship on every project. That trust has opened the door to many of the BMW and MINI Australia projects featured throughout our portfolio, from national campaigns and motorsport programs through to special event vehicles and hero cars.
For us, BMW Driving Experience represents more than a fleet of vehicles. It represents the beginning of a partnership that continues to grow year after year.
Supporting BMW’s National Fleet
BMW Driving Experience gives drivers the opportunity to experience the performance, precision and capability of the latest BMW and BMW M vehicles in a controlled environment. These vehicles travel extensively throughout Australia for track days, driver training and customer experiences, while selected cars also head to New Zealand for the renowned BMW M Snow & Ice Experience.
Each year, Drive Creative prepares approximately 22 BMW Driving Experience vehicles, installing precision-cut Paint Protection Film track protection to safeguard the front of each vehicle from the demands of repeated circuit use. We also produce and install hero vehicle graphics, promotional liveries and complete transport truck wraps that carry the BMW Driving Experience brand across the country.
Every installation is completed to BMW’s exacting standards, ensuring the fleet not only looks exceptional but is protected for the demanding environments it operates in.
