MINI x MIFF 2026
Seven MINI Countrymans Branded for MIFF
Drive Creative completed its annual vehicle branding project for MINI Australia and the Melbourne International Film Festival, this year working across seven MINI Countrymans.
One vehicle received the full hero treatment, while the other six were fitted with coordinating MIFF door graphics to create a consistent event fleet.
The Hero Vehicle
The black MINI Countryman was wrapped in 3M 2080 Satin Ocean Shimmer, a bright blue film with a subtle metallic finish.
MIFF branding and the campaign’s distinctive eye graphics were then added, while the black roof, bonnet and exterior details were retained to create contrast with the blue wrap.
The hero vehicle was completed at Drive Creative’s Braeside workshop.
Six Supporting MINI Countrymans
The remaining six vehicles received coordinating MIFF door branding, installed onsite at BMW Group Australia.
This allowed the hero vehicle to carry the strongest visual treatment while the supporting vehicles maintained a consistent campaign look.
An Annual MINI Australia Project
The branded vehicles are used throughout the festival to transport guests and support MIFF’s presence around Melbourne.
Drive Creative completes this vehicle branding project annually for MINI Australia.
