Supporting a Global Brand Campaign

Some projects are about more than branding, they become part of a much larger story. As part of MINI Australia’s Sydney WorldPride Big Love Story campaign, Drive Creative was trusted to produce and install graphics across multiple campaign vehicles that featured throughout one of Australia’s largest international events.  

Our involvement included completing a full wrap on one MINI along with partial wraps on several additional vehicles, ensuring every car met MINI’s high presentation standards. From colour consistency to flawless installation, our role was to deliver a finish worthy of a premium global brand while meeting the demanding timelines of a major campaign.