BMW Australian PGA Championship
Supporting a Premium Sporting Event
For the BMW Australian PGA Championship, Drive Creative was entrusted with producing and installing a series of event graphics across BMW’s official tournament fleet. The project included a combination of precision-cut decals and partial vehicle wraps, applied to a range of BMW models used throughout the championship to transport players, officials and VIP guests while reinforcing BMW’s presence across the event. BMW has been a long-standing supporter of golf globally, with the Australian PGA Championship forming a key part of its local sponsorship program.
Consistent Branding Across the Fleet
Although the graphics were intentionally understated, the success of the project relied on consistency, accuracy and a premium finish. Every vehicle was prepared and installed to ensure the branding aligned perfectly across the fleet while complementing BMW’s design language rather than overpowering it. Delivering multiple vehicles to a strict event deadline required careful planning and attention to detail, resulting in a professional fleet presentation worthy of one of Australia’s premier golfing events.
