Flinders & Co
Building A Fleet Designed To Grow
When Flinders & Co. set out to establish a consistent fleet presence, the objective was never simply to wrap a handful of vehicles.
As one of Australia’s leading premium meat suppliers, their brand is built on quality, consistency and professionalism. Those same values needed to be reflected on the road, creating a fleet that would become instantly recognisable while supporting the company’s continued growth.
Drive Creative partnered with Flinders & Co. to develop and deliver a fleet branding program that would evolve alongside the business.
Designed With Simplicity In Mind
The strength of the Flinders & Co. fleet lies in its simplicity.
Rather than overwhelming the vehicles with graphics, the design uses the white body colour as part of the branding, complemented by the company’s distinctive turquoise colour palette and bold typography. The result is clean, modern and unmistakably Flinders & Co.
Every detail was carefully considered to ensure the branding looked equally at home on a single vehicle or across an entire fleet.
Produced And Installed In-House
From artwork preparation and print production through to installation, every stage of the project was managed by the Drive Creative team in Melbourne.
Consistency was critical. Colour accuracy, panel placement and repeatability all played an important role in ensuring each new vehicle seamlessly integrated with those already on the road.
By retaining templates and production standards, additional vehicles could be introduced without compromising the integrity of the brand.
Built For The Long Term
What began with an initial rollout has grown into an ongoing relationship, with Drive Creative continuing to support Flinders & Co. as vehicles are replaced and the fleet expands.
Today, the fleet consists of ten Toyota Hiace vans and a Fuso truck, with each vehicle contributing to a professional and highly visible presence throughout Australia.
For growing businesses, fleet branding isn’t a one-off exercise. It’s an investment in consistency, recognition and long-term brand value.
More Than Transport
Every day, the Flinders & Co. fleet travels thousands of kilometres delivering premium products to restaurants, retailers and food service providers around the country.
In many ways, these vehicles have become moving ambassadors for the business, representing the same quality and professionalism that Flinders & Co. has become known for.