Powercor, CitiPower & United Energy
Supporting Essential Infrastructure Across Victoria
For organisations responsible for powering homes, businesses and communities, consistency and reliability matter.
The same applies to their branding.
Over the years, Drive Creative has provided ongoing branding support for Powercor, CitiPower and United Energy, delivering graphics and fleet branding solutions across a diverse range of vehicles and infrastructure assets throughout Victoria.
From service vans and heavy vehicles to elevated work platforms, EV charging infrastructure and even helicopters, Drive Creative has become a trusted partner for maintaining and expanding the brands across their operational fleet.
Branding Beyond Vehicles
Unlike traditional fleet projects, supporting utility providers requires far more than simply wrapping a handful of vans.
Every asset performs a specific role, and branding needs to remain consistent across an incredibly broad range of applications. Service bodies, trucks, trailers, elevated work platforms, charging infrastructure and public-facing assets all need to work together as part of a single visual identity.
Maintaining that consistency while adapting graphics to suit different platforms has been a key part of the ongoing relationship.
Produced And Managed In-House
From artwork preparation and print production through to installation, every project is managed by the Drive Creative team in Melbourne.
By retaining templates and production standards internally, new vehicles and infrastructure assets can be integrated efficiently while maintaining brand consistency across existing fleets.
Whether replacing a damaged vehicle, introducing new equipment or supporting emerging EV infrastructure, Drive Creative provides an ongoing solution that evolves alongside the needs of the business.
Built For The Long Term
What makes this partnership unique is not a single project, but the continuity behind it.
Over the years, Drive Creative has supported the branding of countless assets across Powercor, CitiPower and United Energy, providing responsive production and installation services when required and helping maintain a professional, highly visible presence across Victoria.
As the industry evolves, so too does the fleet, and our role is to ensure the branding evolves with it.
More Fleet Branding
For essential service providers, vehicles and infrastructure are often the most visible representation of the brand.
From helicopters supporting aerial inspections to trucks, utilities and public EV charging assets, every branded element contributes to the trust and professionalism associated with the organisations behind them.
For Drive Creative, relationships like this are built on consistency, responsiveness and long-term support — providing branding solutions that work just as reliably as the people and equipment they represent.