More Building Group
Building A Fleet That Reflects A Growing Business
As More Building Group continued to expand, so too did the need for a fleet that reflected the professionalism and quality behind the brand.
Operating across residential construction projects throughout Melbourne, the team wanted a vehicle presence that was clean, modern and instantly recognisable. More importantly, they needed a branding system that could grow alongside the business as new vehicles were introduced.
Drive Creative partnered with More Building Group to deliver an ongoing fleet branding program designed for consistency and long-term scalability.
Designed To Make An Impression
The strength of the More Building Group fleet lies in its simplicity.
Using the white body colour as part of the design, combined with the company’s distinctive green branding and bold logo, the result is a clean and highly visible appearance that stands out on busy job sites without feeling overcomplicated.
The partial wrap design strikes a balance between professionalism and practicality, allowing the vehicles to maintain a premium appearance while delivering excellent value and efficiency across the fleet.
Produced And Installed In-House
From artwork preparation and print production through to installation, every stage of the project was managed by the Drive Creative team in Melbourne.
Consistency was key. By retaining vehicle templates and production standards internally, each new Ford Ranger could be integrated seamlessly into the existing fleet while maintaining precise colour matching and branding placement.
As additional vehicles are introduced and existing vehicles are replaced, the fleet continues to evolve while preserving a cohesive and professional identity.
Built For The Long Term
Fleet branding is rarely a one-off project.
What began with the first vehicle has evolved into an ongoing partnership, with Drive Creative continuing to support More Building Group with new additions, replacement vehicles and ongoing branding requirements.
This approach ensures the fleet remains consistent and recognisable, regardless of how quickly the business grows.
More Than A Vehicle
For businesses operating across active construction sites, vehicles are often the first impression clients, contractors and suppliers have of the company.
Every ute represents the More Building Group brand long before a conversation takes place.
For Drive Creative, projects like this highlight the importance of creating fleet branding that is practical, professional and designed to stand the test of time. Because great branding isn’t just about making an impression today, it’s about building recognition for years to come.